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Our Story

While the summer of 2005 was blazing hot in West Texas, it was also Battery Joe’s start to blazing the trails of the retail battery business. The people of West Texas just wanted a place where they could find power for their dead devices. Watches wouldn’t keep time, cars wouldn’t start, people couldn’t talk on their phones and families couldn’t capture their memories. It was total chaos…..then the doors of the first Battery Joe opened up. The people of West Texas rejoiced as devices sprang to life and the power cords of bondage fell away.

As a company we are a pretty simple bunch, and the philosophies today are the same as they have been since Day #1

  • Exceed the customer’s expectations. Just give better service than anyone else, and have more batteries under one roof than anyone even thought existed.
  • The answer is Always Yes for Any reasonable request. This one’s pretty simple: If a customer needs it done and we can do it; then we just do what we can to make it happen.
  • If we catch on fire with enthusiasm, people will drive from miles around just to watch us burn. As you can tell, we are crazy about customers, and we are crazy about batteries. We care about what we do and we want everyone to know about it!
  • Go the Extra Mile Every Day. To serve not just sell product is our passion.
  • Have the batteries that keep everyone going so everyone has a way to come back.

Battery Joe is a company that has got a lot of growing to do, but with cutting-edge stores that stock more batteries than anyone else, service that just makes you smile, and all-star employees and leaders who take charge, Battery Joe is the rock star of the battery business. The passion and dedication that was there on Day 1 is the same culture that drives our business today. “Take Care of the Customer, Take Care of the Store, Take Care of Business.” That’s our Golden Rule. The Battery Joe team is a bunch of ordinary guys who do extraordinary things every day. They all make the business what it is, and they make customers for life every day. They hustle and do whatever it takes to get the job done. Everyone at Battery Joe enjoys the entrepreneurial lifestyle and won’t settle for anything less than being the best at what we do.

Store Support Center

Dan Gafford – Chairman and Co-Founder
Dan Gafford currently has more than 33 years of experience in the battery industry. Following his work with 3 national companies over more than 20 years in the automotive and commercial battery industry, Dan and his wife, Margaret Gafford founded Battery Solutions in Lubbock, TX in 2000. In 2005, following success with Battery Solutions, Dan and his family started retail operations with Battery Joe.
Dan is a lifetime resident of Lubbock, TX. Following his graduation from Coronado High School, he served our country in the United States Army for 3 years. Dan’s specialties are sales, purchasing, and management, but he continues to bring innovation to his businesses with forward, out-of-the-box ideas and thought processes.

Grant Gafford – President and Co-Founder
Grant Gafford serves as President and Co-Founder of Battery Joe, which was founded in 2005 by him and his family. Grant currently has 14 years of experience in retail and customer service, more than 10 years of experience in sales and management, and 8 years of specialized experience in the battery industry through his involvement as President of Battery Joe.
Grant is a lifetime resident of Lubbock, TX. Following his graduation from Monterey High School, he studied Business while he attended Texas Tech University. Grant’s specialties are sales, real estate acquisition and development, purchasing and contract negotiation.

Steven Hoggard – Marketing Director
Steven Hoggard currently serves as the Marketing Director for Battery Joe. Following graduation from high school in Dimmit, TX, Steven earned degrees in Church Business Administration and Hermeneutics from East Coast Bible College. Steven studied at West Texas A&M University, and enjoyed a long season in youth and missional ministry before entering the secular workforce full time when he joined Battery Joe in 2009. Steve began as an assistant manager in Battery Joe’s first Amarillo location, and quickly worked his way up to General Manager. In March of 2012 Steve and his family moved to Lubbock to manage Battery Joe’s University location, where he began his transition into his current position of Marketing Director for the company. Steven’s specialties include: store management, advertising campaigns and promotions, graphic arts, and multi-media management.

Dwane Lucus – Outside Sales Representative – Lubbock, TX
Dwane Lucus serves Battery Joe by building relationships with area businesses and finding cost saving solutions for all their battery needs. Dwane is a Lubbock native and graduated from Frenship High. He worked as a Hospital safety coordinator for 9 years and then as manager of a Sports Bar and Grill for 8 years before starting his career with us. He brings extensive management experience, top notch customer service and excellent personnel management to the company. Dwane has quickly become a key player in Battery Joe’s success in Lubbock.

Community Support

We care deeply about people in our communities and around the world. Check out these organizations and ministries that our company or people support:

Lubbock Childrens Home Ragtown Gospel Theater
Trinity Christian Church The Aparent Project
Mercy Ministries Amarillo Elks lodge 923
Rainbow Room Amarillo Wayland Baptist
Lubbock Greater Southwest Rotary Khiva Shrine Lubbock